About Us

“If you can dream it,  you can live it!”

Pilar took her family recipe and transformed it into a tradition that now all families can share.

Our Operations

Each container of DipIt is carefully crafted to not only meet the highest industry standards but to surpass all expectations for fresh ingredients and excellent taste, delivering a high-quality, safe, and nutritious addition to your table.

Our Mission

Our roots in our local community run deep. Even though we are a international company we continue manufacturing DipIt  in our beloved city of Mission, Tx. Its our way to say thank you to our community  family and friends for getting DipIt from the kitchen to super markets.

Our History

Pilar grew up learning the recipes for each DipIt flavor from the kitchen of her grandmother and aunt. Now she’s built her company based on her memories and focused on infusing the love of her family in each and every product.

History of Success

Dip It represents generations of family recipes and the value that they had for our CEO growing up. Pilar Gonzalez recognized the worth of her family’s recipes and decided to use her talents as an astute business woman to share that worth with others. Through her skills and a lot of hard work pounding the pavement, knocking on doors, and networking with her community, Pilar has been able to deliver a product that not only tastes amazing but shows what happens when you believe in something.

Pilar’s vision of sharing her family’s recipes with others as a company helped her gain 1st Place two years in a row at the entrepreneurial competition Ruby Red Venture in Mission, Texas. This success provided a boost in Dip It’s production, sales, and overall confidence to continue taking off as a company.

Additionally, winning  the second place of  H-E-B  Primo Picks Quest for Texas Best paved the way by establishing mass production opening a Food Manufacturing Plant. Dip It landed on the shelves of more than 250 H-E-B stores. Dip It was named a finalist in the Stacy’s Rise Project, a prominent national PepsiCo program with the purpose of growing women-owned businesses.

With Pilar at the helm, Dip It continues to grow and expand across Texas. We look forward to bringing these unique flavors and memories to you and your family through our products thanks to the entrepreneurial spirit and hard work of Pilar and her team.

Why dip it ?

For the traditionalist, Dip It tastes great with crackers, chips, breads, pretzels, veggies, and other snacks. But, our dips aren’t just dips; they can be so much more than that! For those who like to experiment and spice up their menu, each of our flavors can be used as unique enhancements for your own recipes. Try Dip It as a salad dressings add it to  fish, chicken, pasta, burgers, side items, seafood, and whatever else you can imagine. Dip it is not only a Dip it is also a cooking sauce.

At Dip It, we pride ourselves on crafting gourmet dips using only the best,  ingredients . Our customers can taste the difference in the variety of fresh, diverse flavors. Our dips come in five  yogurt or three cream cheese based options, so you can choose for your palate preference. Pick up your favorite flavor or try a new one to start enjoying Dip It today!

Pilar knows that her success is due to the inspiration and motivation of the like-minded individuals who have continued to support and encourage her throughout this process. In turn as a thank you, Pilar makes sure that she pours into creating sustainable and environmentally friendly business practices, gives support to local food banks, and also contributes to community causes.
Her success is something she wants to pay forward to others who are just starting out on making their dreams happen. Pilar takes time to travel and share her story with the hopes of encouraging other entrepreneurs to pursue their dreams — no matter how wild they may be. Pilar is proof that dreams really can become reality.

Pilar is an Emmy Award nominee for a reason. When Pilar isn’t working on growing her business, she is hard at work as a journalist. She has had a successful career as a journalist at the national level in both radio and television, and even though she is hard at work to run Dip It. She continues to work as a weekend anchorwoman for SOMOS NOTICIAS 5.2 a sister station for  KRGV Channel 5 in the Rio Grande Valley, Texas.